Careers at Bellroy
Head of Brand Marketing

IN A NUTSHELL

Since we launched our first range of five slim wallets in 2010, we’ve grown to offer a broad range of carry goods reaching customers in 160+ countries, selling through 1200+ physical retail locations and 20+ digital marketplaces globally. We’ve evolved and refined our approach over the years, but we remain guided by the same principles.

We're (still) on a mission to inspire better ways to carry, use business as a force for good and help the world, and our crew, flourish.

As a certified B Corp, we’re committed to operating a responsible business, balancing impact, profit and growth to create a meaningful, resilient, and engaging company. We’ve built a world-class team of experts in their fields to push us in the right direction. With great products and solid brand foundations, we feel primed to harness the potential of more focused brand marketing initiatives that can propel Bellroy further.

THAT'S WHERE YOU COME IN.

As our first Head of Brand Marketing, you’ll be pivotal in growing Bellroy's awareness as well as co-piloting our brand strategy and how it responds to an ever-changing consumer culture. From product collaborations to content partnerships, campaign activations to community events; you'll get Bellroy out into the world in new ways, beyond our current quiver of performance marketing channels. You’ll find new ways to engage with unique yet aligned audiences, identify narratives that resonate globally and help us establish robust feedback loops that enrich our understanding of customer experiences. You'll lead a team and collaborate closely with our co-founders and cross-functional teams including Creative, Performance Marketing, Product Management and Sales.

Bring us your curious, analytical and insightful marketing brain to help us grow. In return, we’ll offer a line-up of great products, the ability to think big and a brand ready to hit new heights.

IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE...

  • Met with the Product Management team to share an idea for a product collaboration with a global brand, tentatively in discussions for 2025
  • Started developing the longer-term strategic direction and planning for Content Partnerships, including working with our Creative team to design evergreen campaigns specifically for this distribution channel
  • Reviewed Range 2, 2025 campaigns with other members of our Brand Management team and pitched an unexplored marketing channel you think would be worth testing
  • Identified an untapped customer base and strategised how we might target them, considering consumer psychology and what they would find persuasive
  • Kicked off a project to define our target audience, and specifically identifying the marketing channels they use
  • Helped the Digital Sales team understand a new digital content distribution platform and identify what success on that new platform would look like
  • Worked with our Data Team to setup new reporting that gets Bellroy closer to being able to measure the impact of Brand Marketing programs, and provide insights into next opportunities for growth.
  • Reviewed Brand Marketing programs for the previous quarter against target performance, looking at both cost and revenue. Fed this information back into your model for Brand Marketing budgeting and improved your view of how Brand Marketing activities should be funded.
  • Got your geek on, reading "Why We Buy: The Science of Shopping" to brush up on your customer modelling
  • Worked with a member of your team to develop their conflict resolution skills
  • Started mapping out initiatives for 2024 and beyond for first-round feedback from Sales and Creative teams, including how to approach; brand measurement, a customer loyalty program, and the use of consumer psychology to influence multi-year brand-building campaigns

YOU COULD BE THE ONE IF YOU...

  • Have 7+ years of experience in marketing a product brand on a global scale and understand the nuanced differences between customer groups in key markets
  • Have at least a couple of years experience managing marketing teams and genuinely enjoy helping others to progress
  • Possess a deep understanding of the channels and methods to grow a brand following, and enjoy being involved in both brand strategy and implementation of these
  • Are creative in your thinking and listen to your gut while knowing how important it is to verify a hunch (extra points if you’re familiar with System 1 and System 2 thinking)
  • Know how to measure the impact of campaigns, recognising that sometimes measurement is through data analysis and sometimes it’s through novel ways to understand a campaign’s success
  • Are willing to explain your ideas, and note that sometimes you’ll be convinced to change your mind, and that’s all part of the fun
  • Studied psychology, either formally or informally along the way - considering human behaviour comes naturally to you and you use existing models to predict what might motivate customers to grow, engage or buy
  • Enjoy exploring new ideas, tracking cultural trends, researching other brands and diving into datasets to build new models of how to engage the right audiences and evoke emotional connections

LOCATION AND HOURS

This role is a full-time role based out of our Collingwood (Melbourne) HQ.

Start Day: We're ready when you are!


我們的使命

啟發更好的攜帶方式。
善用商業力量。
令世界,以及我們的團隊更加繁榮。

我們的工作空間

Bellroy是來自我們兩個「家」—— 貝爾斯海灘 (Bells Beach) 和菲茨羅伊 (Fitzroy)的心血結晶 。貝爾斯海灘有著輕鬆的戶外氛圍,恰好平衡菲茨羅伊 的創意城市風格。城市和大海;啟發與冒險,兩個地方為我們提供了完美的平衡。

貝爾斯海灘 (Bells Beach)

我們的海灘總部坐落在巨大的砂岩懸崖後面,俯瞰著澳洲最著名的衝浪海岸之一。這是我們的產品設計師在Maker Lab進行實驗的地方,也是我們的銷售團隊飲用大量的濃咖啡和進行一系列Skype通話的地方。這裡比我們在費茲羅伊的辦公室更加寧靜,我們更喜歡這種專注的環境。如果需要快速用餐,辦公室旁邊就有一家咖啡館,而我們每天上午11點的衝浪檢查總是提供了一個完美的機會,讓您在鹽風中重新調整思緒。

菲茨羅伊 (Fitzroy)

我們的Fitzroy辦公室位於墨爾本創意中心的核心部分。我們的創意、行銷、工程和營運團隊在這裡開展各種活動與專案,並確保每件Bellroy商品能都安全地發送到世界各地。走出辦公室外,您會發現街道充滿活力(還有在東京另一邊中最好吃的拉麵)。

遠端

在我們的兩個主要總部之外,我們還有一個遠距工作團隊 - 從西澳洲到亞洲部分地區、美國和歐洲。全球化是Bellroy的核心,它讓我們保持聯繫,並確保我們從許多不同的角度看待生活。如果您有網路連接,並且可以靈活地成為您每天不見面的團隊的一員,您可以考慮加入我們不斷發展的全球網路。

Our team image

我們的團隊

Bellroy需要多元化的團隊才能發揮作用。我們是來自超過 25 個不同國家(並且還在增加)的思想家和創造者的集合。每個人都有一套獨特的技能,這些技能融合在一起以實現清晰的願景——激發更好的帶領;利用商業作為行善的力量;幫助世界和我們的員工成長。

查看我們的領英

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