Careers at Bellroy
Marketing Effectiveness Analyst

In a nutshell

At Bellroy, we don’t just market products, we tell meaningful stories and seek to understand what actually drives customer behaviour. We’re looking for someone who thrives on solving complex, cross-channel marketing puzzles by diving beneath surface metrics and uncovering insights others might miss.

This role sits within our Paid Marketing team, but your impact will stretch far beyond. You’ll build the dashboards, design the tests, and create the analytical frameworks that help us understand true marketing effectiveness. Part of that is evolving our Marketing Mix Modelling (MMM), but it’s bigger than any single tool - you’ll design experiments, challenge assumptions with data, and help the team move faster with more confidence. The best part? You’ll have real autonomy to shape how we measure and improve performance.

This is a role for someone who sees opportunity where others see complexity. Someone who can build clarity from ambiguity and create solutions that actually get used, even when that means wrangling stakeholders, navigating competing priorities, and figuring out answers to questions we haven’t fully defined yet.

If you’re energised by turning data into insights that help teams make smarter decisions, and you have the analytical chops to back it up, this role might be exactly what you’re looking for.

You could be the one if you

  • Have 5-7 years analysing data in a business context (bonus if it’s marketing, but we value sharp thinking over specific experience)
  • Can write SQL queries in your sleep, build Google Sheets and Looker dashboards that others want to use, and maybe dabble in Python/R on the side
  • Think in ecosystems, not silos. You see how channels interact and influence each other across the customer journey
  • Understand there’s a real person behind every data point. You ground your analysis in actual customer behaviour, not just isolated metrics
  • Know enough about attribution, incrementality, and measurement frameworks to ask the right questions (you don’t need to be building MMMs from scratch)
  • Navigate cross-functional conversations with ease — building trust and alignment across teams with different priorities
  • Communicate insights, not just numbers and enjoy turning complex analysis into stories that stick
  • Can manage multiple projects and stakeholders without dropping balls — you know when to push forward and when to loop others in
  • Bonus: You’ve worked with GA4, Segment, BigQuery or similar platforms

If you were here last week, here are some of the things you might have done

  • Spotted something unusual in campaign performance data and dug deeper to understand why it’s happening, not just what
  • Built reporting that connects ad metrics to onsite performance, surfacing gaps between clicks and conversions
  • Partnered with a Performance Marketing Specialist to design an A/B test that was both technically sound and will lead to better decision-making
  • Simplified a dashboard after noticing which metrics get used, making it easier for others to get to the signal without the noise
  • Had a stakeholder push back on your findings, then worked with them to understand what they really needed to know
  • Sat with your manager to translate MMM outputs into recommendations that influence how budgets are allocated
  • Worked with the data science team on CLTV analysis, using SQL to identify the customer segments that can help inform our marketing strategy
  • Identified a gap in how we track customer journeys and started mapping out a solution, coordinating next steps with data engineering between meetings
  • Added documentation to our internal Marketing Data wiki, not just for yourself, but to make data more accessible for the wider team

Why work for Bellroy?

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation.

We have carefully built our culture on radical effectiveness. Our credo is “smart people with good intentions who get shit done” (yes, really). We help our staff love their work and grow as people and have been recognized as Australia’s Best Place to Work 2021, in the ”< 100 Employees” category. If you are excited by the idea of working in an intellectually challenging environment, in an award-winning culture with genuinely great people, this might be the role for you.

Location and hours

This role is full-time and based in our Collingwood HQ with WFH flexibility.

Start Day: We’re ready when you are!


我們的使命

啟發更好的攜帶方式。
善用商業力量。
令世界,以及我們的團隊更加繁榮。

我們的工作空間

Bellroy是來自我們兩個「家」—— 貝爾斯海灘 (Bells Beach) 和菲茨羅伊 (Fitzroy)的心血結晶 。貝爾斯海灘有著輕鬆的戶外氛圍,恰好平衡菲茨羅伊 的創意城市風格。城市和大海;啟發與冒險,兩個地方為我們提供了完美的平衡。

貝爾斯海灘 (Bells Beach)

我們的海灘總部坐落在巨大的砂岩懸崖後面,俯瞰著澳洲最著名的衝浪海岸之一。這是我們的產品設計師在Maker Lab進行實驗的地方,也是我們的銷售團隊飲用大量的濃咖啡和進行一系列Skype通話的地方。這裡比我們在費茲羅伊的辦公室更加寧靜,我們更喜歡這種專注的環境。如果需要快速用餐,辦公室旁邊就有一家咖啡館,而我們每天上午11點的衝浪檢查總是提供了一個完美的機會,讓您在鹽風中重新調整思緒。

菲茨羅伊 (Fitzroy)

我們的Fitzroy辦公室位於墨爾本創意中心的核心部分。我們的創意、行銷、工程和營運團隊在這裡開展各種活動與專案,並確保每件Bellroy商品能都安全地發送到世界各地。走出辦公室外,您會發現街道充滿活力(還有在東京另一邊中最好吃的拉麵)。

遠端

在我們的兩個主要總部之外,我們還有一個遠距工作團隊 - 從西澳洲到亞洲部分地區、美國和歐洲。全球化是Bellroy的核心,它讓我們保持聯繫,並確保我們從許多不同的角度看待生活。如果您有網路連接,並且可以靈活地成為您每天不見面的團隊的一員,您可以考慮加入我們不斷發展的全球網路。

Our team image

我們的團隊

Bellroy需要多元化的團隊才能發揮作用。我們是來自超過 25 個不同國家(並且還在增加)的思想家和創造者的集合。每個人都有一套獨特的技能,這些技能融合在一起以實現清晰的願景——激發更好的帶領;利用商業作為行善的力量;幫助世界和我們的員工成長。

查看我們的領英

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