IN A NUTSHELL

We’re searching for an Advertising Campaign Manager to champion our global advertising strategy. As an integral part of our Digital Sales team, you’ll work closely with our in-house team of digital specialists on global, multi-language & multi-currency campaigns and have direct access to, and work cross-functionally with, our in-house creatives & data engineers who will support you on performance optimisation.

We need you to dig deep to understand the Bellroy customer, lead a team who implement campaigns, and manage our advertising budget and performance goals (ROAS) to increase sales. You’ll collaborate with internal and external stakeholders such as Google and Facebook to execute our ad strategy from new customer acquisition channels to retention marketing.

Bring us your strategic brain, desire to find and retain our customers, and data-driven approach to driving real business KPIs. In return we’ll offer you a world-class team to bounce off, the tools you need to do your thing, and the support you need to flourish.

IF YOU WERE HERE LAST WEEK YOU MIGHT HAVE

• Worked with our CRM Lead on a retention marketing strategy and dug into ad incrementality testing for re-engaging our customers.
• Discussed display and social performance optimisation of our German-language campaigns with our Technical Marketing Lead.
• Brainstormed with our Performance Marketer on optimising our Amazon Advertising strategy.
• Prepared a quarterly report on advertising creative performance to share with the Creative Director.
• Concluded a geographic holdout test on YouTube and spoke with our Data team about the results.
• Consulted on the advertising channels to activate as part of an upcoming product release with the Campaign Planning team.

YOU COULD BE THE ONE IF YOU HAVE…

• 4+ years of experience in digital advertising, including managing Google & Facebook advertising campaigns in a B2C landscape
• A couple of years experience managing a team and a genuine enjoyment watching your team members grow
• Experience managing a digital advertising budget in the millions
• Proficiency in Google Analytics & GTM
• An understanding of marketing attribution & performance reporting
• A general interest and understanding of ROAS bid strategies & machine-learning
• Familiarity with broader digital marketing landscape
• A curious, analytical, data driven approach
• Strong interest in customer insights and human behaviour
• The desire to work for a company that cares about doing good things for the world

WHY WORK FOR BELLROY?

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials and are a certified B Corporation. We have carefully built our culture on radical effectiveness. Our credo is "smart people with good intentions who get shit done" (yes, really). We help our staff love their work and grow as people. Internally, we’re proud of our workplace culture; externally, we’ve been recognised as Australia’s Best Place to Work 2021 in the "< 100 Employees" category.

LOCATION & HOURS

This is a full-time role based out of our new Collingwood office (with WFH options).

Start Day: We're ready when you are!