Careers at Bellroy
Product Copywriter

IN A NUTSHELL

At Bellroy, we geek out (unashamedly) on performance and technology, but balance it out by looking deeply into the beauty of design, the good in humanity and what the surf is doing. We consider art and science equally in our design process, and we don’t discriminate between work and play – because we believe that when you’re mad-keen on what you do, they aren’t mutually exclusive. We have a growing range of products, with deep design thinking and meticulous craftsmanship behind them. And we need a copywriter to help us tell our customers what’s so great about them.

As our copywriter, you would work with the brand’s product designers, UX team and Brand Communications Director to craft product copy for our website, convince browsers to click on a collection page, and recognise opportunities to make the micro copy work harder. You would practice your perspectives to put yourself in our customers’ shoes, and speak directly to them about the things they need. And you’d work with our UX, marketing and creative teams on product release activities, design articles, social media content, product buying guides and more.

If you’re a curious being with an inner product design geek brain and a commanding way with words, we’d love to hear from you.

YOU COULD BE THE ONE, IF...

  • You are a junior to mid-weight copywriter with at least 1–2 years copywriting experience.
  • You are an inspiring communicator who knows the difference between a good sentence, and a great one.
  • You know just what it means to make every. single. word. count.
  • You feel comfortable ‘in the weeds’ – fine-tuning details, noticing missteps and recognising opportunities for experimentation and optimisation.
  • Your understanding of SEO and UX practices are solid. Your understanding of human behaviour, deep. And your motivation to find the phrase no other brand has used before, strong as hell.
  • You ask questions. A lot of questions. You aren’t afraid to ask “why?” as many times as it takes to get to the heart of things.
  • As you’ll be writing about carry products – and the world that surrounds it – experience with carry and softgoods would hold you (pardon the pun) in good stead.

IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE...

  • Written an info pack for a new product we’re launching – including copy for bellroy.com, Amazon and The Iconic, while considering SEO value of page titles and meta descriptions – and then shared it with the content team for translation
  • Reviewed and approved search ad copy for the digital marketing team
  • Worked with the social media team to create a design deep dive video with the product designers
  • Mapped out a guide for the website, to help customers choose the right sling for them (because we have many!)
  • Joined a Friday afternoon creative team brainstorm for an upcoming campaign, in which you embrace the all-in, throw-it-out-there, ‘no idea is a bad idea’ environment
  • Re-written an old product page to reposition it with the current range of products in mind
  • Initiated an A/B test on the language we use in our checkout
  • Had a chat with our product design team, to get a solid understanding of a new product’s USP and target customer, before starting to write about it
  • Internally questioned the temptation of using superlatives to describe a product, and worked hard to find some tangible proof points to get the message across instead.

WHY WORK FOR BELLROY?

As a B Corp, we believe business can be used as a force for good. We constantly pursue better ways to source our leathers, make our products last as long as possible, aid animal welfare and reduce our impact on the environment. For our crew – from Bells Beach to Collingwood and all across the globe – we offer the tools and freedom to do the best work (with a pow-wow, power-nap or exercise break if it helps). And we constantly remind ourselves to commit to causes, collaborations and communities we believe will help the world flourish.

We are constantly looking for better ways to do… well, everything. Want to join us?

LOCATION AND HOURS

This role is full-time and based in our Collingwood office in Melbourne, Australia.

Start Day: We're ready when you are!


我們的使命

啟發更好的攜帶方式。
善用商業力量。
令世界,以及我們的團隊更加繁榮。

我們的工作空間

Bellroy是來自我們兩個「家」—— 貝爾斯海灘 (Bells Beach) 和菲茨羅伊 (Fitzroy)的心血結晶 。貝爾斯海灘有著輕鬆的戶外氛圍,恰好平衡菲茨羅伊 的創意城市風格。城市和大海;啟發與冒險,兩個地方為我們提供了完美的平衡。

貝爾斯海灘 (Bells Beach)

我們的海灘總部坐落在巨大的砂岩懸崖後面,俯瞰著澳洲最著名的衝浪海岸之一。這是我們的產品設計師在Maker Lab進行實驗的地方,也是我們的銷售團隊飲用大量的濃咖啡和進行一系列Skype通話的地方。這裡比我們在費茲羅伊的辦公室更加寧靜,我們更喜歡這種專注的環境。如果需要快速用餐,辦公室旁邊就有一家咖啡館,而我們每天上午11點的衝浪檢查總是提供了一個完美的機會,讓您在鹽風中重新調整思緒。

菲茨羅伊 (Fitzroy)

我們的Fitzroy辦公室位於墨爾本創意中心的核心部分。我們的創意、行銷、工程和營運團隊在這裡開展各種活動與專案,並確保每件Bellroy商品能都安全地發送到世界各地。走出辦公室外,您會發現街道充滿活力(還有在東京另一邊中最好吃的拉麵)。

遠端

在我們的兩個主要總部之外,我們還有一個遠距工作團隊 - 從西澳洲到亞洲部分地區、美國和歐洲。全球化是Bellroy的核心,它讓我們保持聯繫,並確保我們從許多不同的角度看待生活。如果您有網路連接,並且可以靈活地成為您每天不見面的團隊的一員,您可以考慮加入我們不斷發展的全球網路。

Our team image

我們的團隊

Bellroy需要多元化的團隊才能發揮作用。我們是來自超過 25 個不同國家(並且還在增加)的思想家和創造者的集合。每個人都有一套獨特的技能,這些技能融合在一起以實現清晰的願景——激發更好的帶領;利用商業作為行善的力量;幫助世界和我們的員工成長。

查看我們的領英

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